Put Fans
in the Driver's Seat Of Corvette Performance
Transform event booth traffic into high-energy, measurable interaction — connecting fans directly to Chevrolet's performance heritage.
Proven Engagement Performance
Average engagement per driver — active participants spend 20 minutes behind the wheel and 18 minutes in the booth before and after driving.
Average dwell time for friends and family — watching, cheering, and generating organic crowd formation around the booth.
Average dwell time for non-participants observing the experience — creating sustained crowd presence without ever taking a seat.
Demand Exceeds Capacity
176 booked participants across 2 simulators with a limited schedule. 219+ attendees turned away in a single day. Continuous crowd formation driven by live competition and driver presence.
Data Capture Multiplier
The ACO typically collected 40-80 datasheet signups per event weekend before our simulator program. After integration, that number jumped to over 500 per event — a 6-12x increase in qualified lead capture.
Activation In Action
Audience
Profile
Of participants under 24 attend with adults 34+ — creating multi-generational buying influence in a single interaction.
Peak concentration in the 25-44 range — directly aligned with Chevrolet's target enthusiast and conquest demographic.
Built for Chevrolet
Corvette Racing Connection
Direct connection to Corvette Racing and IMSA success. Participants drive digitally recreated Corvette GT3 race cars on motorsport-grade simulators — an authentic extension of Chevrolet's performance legacy.
“Experience Corvette GT3 performance.”
Broad Enthusiast Reach
Engages Chevrolet's broad enthusiast and grassroots audience — from lifelong Corvette fans to the next generation of performance buyers discovering the brand for the first time.
Race on Sunday. Engage on Saturday.
Performance Identity
Reinforces performance identity through hands-on experience. Every session connects fans to the engineering, speed, and competition that define Chevrolet's racing DNA.
Seamless Integration
DRS Motorsports manages all aspects of activation — transport & logistics, installation & teardown, staffing & live operation, booking systems & queue management, data capture & engagement tracking. Your team focuses on brand experience — we handle everything else.
Scalable Impact for Chevrolet
High-quality driver engagements per event with 4 simulators and 15-minute sessions.
One driver engagement generates multiple layers of audience interaction.
Each Participant
Brings additional viewers, creates extended crowd dwell time around the booth, drives repeat visits through competition, leaderboards, and driver-set laps. One driver engagement generates multiple layers of audience interaction.
Let's Build Chevrolet's Most Engaging Event Activation
We'd welcome the opportunity to support Chevrolet's 2026 event and performance marketing initiatives.